Blog from the students in Fashion Bachelor Degree in Aix en Provence
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During the fashion week YSL presented it's Men collection Autumn/Winter 2012/2013.
This year YSL exposed a sober collection.
Stephano Pilati has found inspiration in the History of The House of Yves Saint Laurent.
The fashion designer was inspired by Yves Saint Laurent during the 70'
He is compared to Yves Saint Laurent for his physique, loved by famous actress and fashions journalists. Maxime Simoëns is today the best hope for fashion in France.
He did internships at Jean Paul Gaultier, Dior, Elie Saab and Balenciaga. These allow him to perfect his technique, but also to learn the different workings of a fashion house.
After, he gained enough experiences and launched his brand in 2008.
OH MY BAG …
Inhabitant of Marseille of heart, Gérard Younés began his career in the universe of the leather and the manufacturing of products of leather store for big French brand.Its passion and its experience of the job by the leather led him quite naturally to implement various constituents of its technical know-how, what allowed him to open in 1991 his first factory and future quickly a pillar of the job by the leather store.
It is in 2010 when he envisages the creation of a new brand of bags and the project is born: KARY
THE BIRTH OF KARY…
The objective: install "THE" brand of feminine bag " Made in Marseille " in the impeccable finishes and in the affordable prices.Then, things are linked... It is on the occasion of the appearance organized within the framework of the week of the creators in Marseille that he meets Cathrin Silvestre, a young German creator, recently from Marseille. Soaked with Berlin trends and trained academically in the Marketing and in the Communication, she represented the missing link to train(form) a dynamic duo... The duet of neo-inhabitants of Marseille will not thus delay creating a real range of handbags " Made in Marseille " in the cosmopolitan trends.
The team of Kary being trained, the association of both know-how allowed them to take out a first collection for the Spring / Eté, 2010 of a freshness and a sweetness disconcerting...Their concept of bag of a flexibility and a leather remarkable bubble lightness, pleases at once.A stylish but simple collection for those who want to be "sharp" in a discreet way, with a palette of colors and imaginative and innovative materials.
Models perfectly in the trend, without ever forgetting the practical aspect of the accessory, pack fast numerous selling points.Left a simple but effective concept, the first Collection Kary already looks fine.Henceforth, the objective n°1 acquired, our duet has for ambition to impose their brand, with to do it, a development of selling points. For proof, the opening of Flagship Store in May, 2011 in the home town of the brand: Marseille.
Donna Karan is born the 2 October 1948 in Forest Hills, Queens, USA and she is an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels. She grew up in Woodmere, Long Island, New York, with her stepfather, a tailor, and her mother, a model. She graduated from Hewlett High School in 1966, and then went to the Parsons School of Design for two years. Then, she left to work for Anne Klein. In 1985, she launched her eponymous Donna Karan label, a women's clothing collection. Karan became well-known for her 'Essentials' line, initially offering seven easy pieces which could all be mixed and matched, and created a fully integrated wardrobe. Karan always insisted that she would only design clothes, like jersey dresses and opaque Lycra tights, that she would also wear herself. In 1988, Karan, nicknamed The Queen Of Seventh Avenue by the time, extended her women's 'Donna Karan New York' line by a less expensive one for younger women, called DKNY. Two years later, she created DKNY Jeans, a denim-inspired collection. DKNY for men was launched in 1992, one year after the 'Signature' line for men had been presented. In its heyday in the 1990s, the Donna Karan portfolio, for men and women, consisted of the top-of-the-line DKNY collection and its variation, the 'Donna Karan Signature' collection , the DKNY lifestyle diffusion line, and the lower-priced DKNY Jeans lines. The portfolio was later complemented by a children's collection, beauty products, accessories and furniture. Sales rose up to $510.1 million in 1995 from $96.6 in 1991. More than half of the sales were attributed to the DKNY lines, couture contributed 15% and about 30% of the sales were generated by men’s clothing, accessories, cosmetics and other products. Almost a third of the sales were made in exports.
I don't find my article about Jean charles de castelbajac? Why? I'm sure i sent it to Esther... :'(
Louis Vuitton was born in 1821. He arrived in Paris in 1937. His experience as a luggage packer for upscale Parisian families gave him insight into the world of luggage and the needs of travelers.
In 1854, he opened his first store in Paris, creating Louis Vuitton Malletier. Vuitton began by designing the first flat-topped trunks that were lightweight and airtight. At the time, all other trunks had rounded tops for water to run off, and thus could not be stacked in railway cars.
After Louis Vuitton's death in 1892, his son Georges spun the family business into a worldwide corporation. In the same year, the Vuitton Company began designing and selling handbags, for which they would eventually become best known. Georges Vuitton traveled to the United States and displayed Vuitton products at the World's Fair in Chicago in 1893, introducing mainstream American audiences to the brand.
Georges Vuitton passed away in 1936 after having designed over 700 new Vuitton designs throughout his career. His son Gaston-Louis Vuitton assumed control of the company after his death. Gaston-Louis steered the brand into its modern age.
In 1987, Moët et Chandon and Hennessy, leading manufacturers of champagne and of brandy, merged with Louis Vuitton to form the world's largest luxury goods conglomerate, LVMH. This successful integration of aspirational brands inspired many other companies to do the same. By 1989, Louis Vuitton had opened 130 stores throughout the world. The following year, Yves Carcelle was named president of the company.
In 1997, Louis Vuitton hired visionary American designer Marc Jacobs to be the label's artistic director. Jacobs became Louis Vuitton's artistic director when the company decided to expand into shoes and ready-to-wear clothes. He guided Louis Vuitton as it ventured into the relatively new territory of high fashion and is credited with establishing Louis Vuitton as a consistent trendsetter as well as a timeless classic.
Billie Achilleos has designed animals form from small leather goods for Louis Vuitton to celebrate its 100th anniversary of know-how. Each creature highlights an element of product's conception. Coming in 2012. Price remains unknown.
written by Léa Y.
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